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Section 1
16 Ünite • 320 Sayfa
Trade English Starter Pack (A2–B1)
20 Sayfa
Trade English Starter Pack (A2–B1)
20 SayfaProfessional Greetings
Self & Company Introductions
Asking Clear Questions
The Power of 'Please Confirm'
Using 'Attached' and 'Enclosed'
The Meaning of 'As Per'
Using 'Noted' Correctily
25 Golden Phrases for Beginners
Mini-Glossary: Starter Terms
Easy Email Dialogue
Intermediate Email Dialogue
WhatsApp for Business
Phone Basics: Identifying Yourself
Template: Initial Contact
Template: Quick Acknowledgment
Role-Play: The First Meeting
Mini-Quiz: Starter Vocab
Common Mistake: 'Waiting your reply'
Common Mistake: 'Please revert'
Chapter Review & Checklist
Company Intro & Product Presentation (A2–B1)
20 Sayfa
Company Intro & Product Presentation (A2–B1)
20 SayfaDescribing Company History
Product Features vs. Benefits
Explaining MOQ
Lead Time and Capacity
Certificates and Standards
Technical Specifications
Golden Phrases: Product Pitch
Mini-Glossary: Production
Email: Sending a Digital Catalog
Email: Response to 'Tell me about your firm'
Dialogue: Factory Tour Intro
Template: Company Profile
Template: Product Launch Email
Role-Play: Presenting a Sample
Mini-Quiz: Specs & Certs
Common Mistake: 'Our firm is 20 years'
Common Mistake: 'Product's properties'
Describing Innovation
Visual Aids in Presentation
Chapter Review
Enquiries & Offers (RFQ/Quotation) (B1)
20 Sayfa
Enquiries & Offers (RFQ/Quotation) (B1)
20 SayfaUnderstanding the RFQ
Drafting an Inquiry
Offering a Price
Price Breakdowns
Validity Periods
Offering Alternatives
Golden Phrases: Quotations
Mini-Glossary: Pricing
Email: Formal RFQ
Email: Sending a Quotation
Dialogue: Clarifying an Inquiry
Template: Standard Quotation
Template: Price Update
Role-Play: Asking for a Discount
Mini-Quiz: Quotation Terms
Common Mistake: 'Give me your best price'
Common Mistake: 'Price is high'
Discount Justification
Conditional Offers
Chapter Review
Negotiation Language (B1–B2)
20 Sayfa
Negotiation Language (B1–B2)
20 SayfaThe Art of Bargaining
Opening the Negotiation
Making a Counter-Offer
Making Concessions
Meeting in the Middle
Highlighting Value
Golden Phrases: Negotiation
Mini-Glossary: Negotiation
Email: Hard Negotiation
Email: Accepting a Counter-Offer
Dialogue: Telephone Bargaining
Template: Final Offer
Template: Soft Refusal
Role-Play: The Volume Discount
Mini-Quiz: Negotiation Idioms
Common Mistake: 'I want discount'
Common Mistake: 'Too expensive'
Handling Objections
Closing Techniques
Chapter Review
Orders & Order Confirmation (PO/PI) (B1)
20 Sayfa
Orders & Order Confirmation (PO/PI) (B1)
20 SayfaUnderstanding the PO
Issuing a Proforma Invoice
Confirming the Order
Order Revisions
Handling Backorders
Partial Shipments
Golden Phrases: Orders
Mini-Glossary: Orders
Email: Confirming PO Receipt
Email: Requesting Order Change
Dialogue: Order Verification
Template: Order Confirmation
Template: Delay Notification
Role-Play: Fixing a Wrong SKU
Mini-Quiz: PO vs PI
Common Mistake: 'I took your order'
Common Mistake: 'Make change'
Urgent Orders
Order Tracking Basics
Chapter Review
Incoterms Made Practical (B1–B2)
20 Sayfa
Incoterms Made Practical (B1–B2)
20 SayfaIntro to Incoterms
EXW (Ex Works) Language
FOB (Free on Board)
CIF & CFR (Cost and Freight)
DAP & DDP (Delivered)
Defining the 'Point of Delivery'
Golden Phrases: Incoterms
Mini-Glossary: Incoterms
Email: Suggesting a Term Change
Email: Explaining DDP to a Client
Dialogue: Negotiating Delivery Terms
Template: Incoterm Clarification
Template: Freight Quote Request
Role-Play: 'Who pays for the crane?'
Mini-Quiz: Risk Transfer
Common Mistake: 'FOB Istanbul' (Air)
Common Mistake: 'Price include freight'
Insurance Obligations
Terminal Handling Charges
Chapter Review
Payments: Proforma, TT, LC, Collections (B1–B2)
20 Sayfa
Payments: Proforma, TT, LC, Collections (B1–B2)
20 SayfaPayment Methods Overview
Discussing TT (Telegraphic Transfer)
Letter of Credit (LC) Basics
LC Clauses and Conditions
Bank Details & SWIFT
Vantage and Credit Terms
Golden Phrases: Finance
Mini-Glossary: Trade Finance
Email: Reminding for Payment
Email: LC Amendment Request
Dialogue: Banking Discrepancy
Template: Payment Confirmation
Template: SWIFT Copy Request
Role-Play: Negotiating Payment Vade
Mini-Quiz: LC Terminology
Common Mistake: 'Send the money'
Common Mistake: 'Our bank is...'
Handling Bank Charges
Down Payments and Deposits
Chapter Review
Shipping & Logistics Basics (B1–B2)
20 Sayfa
Shipping & Logistics Basics (B1–B2)
20 SayfaBooking a Shipment
ETD and ETA
Container Types
FCL vs LCL
Freight Forwarder Relations
Demurrage and Detention
Golden Phrases: Logistics
Mini-Glossary: Shipping
Email: Shipping Instruction (SI)
Email: Tracking Update
Dialogue: Port Congestion
Template: Arrival Notice
Template: Booking Confirmation
Role-Play: Expediting a Shipment
Mini-Quiz: Logistics Acronyms
Common Mistake: 'The ship is gone'
Common Mistake: 'Transportation'
Transshipment and Direct Calls
Weight and Volume (CBM)
Chapter Review
Documents & Compliance Basics (B1–B2)
20 Sayfa
Documents & Compliance Basics (B1–B2)
20 SayfaThe Commercial Invoice
The Packing List (PL)
Bill of Lading (B/L) Basics
Certificate of Origin (COO)
Insurance Certificates
Document Discrepancies
Golden Phrases: Documentation
Mini-Glossary: Documents
Email: Sending Draft Docs
Email: Requesting a Correction
Dialogue: Courier Tracking
Template: Document Cover Letter
Template: Origin Declaration
Role-Play: Correcting a B/L
Mini-Quiz: Document Match
Common Mistake: 'Wrong document'
Common Mistake: 'I sent the papers'
Digital vs. Original Docs
Compliance and MSDS
Chapter Review
Problem Solving & Follow-ups (B2)
20 Sayfa
Problem Solving & Follow-ups (B2)
20 SayfaThe Art of the Apology
Explaining a Delay
Handling Wrong Shipments
Proposed Action Plans
The 'Gentle Reminder'
Escalating an Issue
Golden Phrases: Troubleshooting
Mini-Glossary: Problem Solving
Email: Apology for Delay
Email: Following up on a Quote
Dialogue: Resolving a Shortage
Template: Corrective Action
Template: Status Update
Role-Play: Calming an Angry Client
Mini-Quiz: Professional Tone
Common Mistake: 'Don't worry'
Common Mistake: 'It is not our fault'
Recovering the Relationship
Urgency vs. Importance
Chapter Review
Customs & Clearance Communication (B2)
20 Sayfa
Customs & Clearance Communication (B2)
20 SayfaHS Code/GTİP Discussions
Customs Duties and Taxes
Customs Inspections
Prohibited and Restricted Goods
Clearing the Goods
Handling Customs Queries
Golden Phrases: Customs
Mini-Glossary: Customs
Email: HS Code Verification
Email: Customs Delay Notice
Dialogue: Broker Interaction
Template: Commercial Description
Template: Authorization Letter
Role-Play: Explaining a HS Code Conflict
Mini-Quiz: Customs Process
Common Mistake: 'Custom' vs 'Customs'
Common Mistake: 'Tax' vs 'Duty'
Free Trade Zones (FTZ)
Anti-Dumping and Safeguards
Chapter Review
Quality, Inspection & Factory Visits (B1–B2)
20 Sayfa
Quality, Inspection & Factory Visits (B1–B2)
20 SayfaRequesting Samples
Discussing Quality Standards
The Inspection Report
Non-Conformity (NC)
Corrective Actions (CAPA)
Hosting a Factory Visit
Golden Phrases: Quality
Mini-Glossary: Quality Control
Email: Sample Feedback
Email: Booking an Inspection
Dialogue: On-site Inspection
Template: Inspection Request
Template: Invitation Letter
Role-Play: Rejecting a Batch
Mini-Quiz: QC Terminology
Common Mistake: 'Very quality'
Common Mistake: 'Control the product'
Laboratory Testing
Packaging Quality
Chapter Review
Claims, Returns & Disputes (B2)
20 Sayfa
Claims, Returns & Disputes (B2)
20 SayfaFiling a Formal Claim
Providing Evidence
Claim Settlement Options
Damage during Transit
Insurance Claims
Dispute Resolution
Golden Phrases: Claims
Mini-Glossary: Disputes
Email: Reporting Damage
Email: Proposing a Settlement
Dialogue: Heated Dispute Call
Template: Claim Form
Template: Credit Note Cover
Role-Play: Negotiating a Return
Mini-Quiz: Claim Logic
Common Mistake: 'You must pay'
Common Mistake: 'Broken'
Warranty Claims
Limiting Liability
Chapter Review
Contracts & Terms (B2–C1, sade)
20 Sayfa
Contracts & Terms (B2–C1, sade)
20 SayfaStructure of a Trade Contract
Rights and Obligations
Force Majeure Clauses
Governing Law & Jurisdiction
Termination Clauses
Confidentiality (NDA)
Golden Phrases: Legal
Mini-Glossary: Contract Law
Email: Sending a Draft Contract
Email: Suggesting a Clause Change
Dialogue: Reviewing with a Lawyer
Template: Simple Sales Agreement
Template: NDA (Non-Disclosure)
Role-Play: Negotiating 'Force Majeure'
Mini-Quiz: Formal vs Informal
Common Mistake: 'According to me'
Common Mistake: 'Cancel the contract'
Intellectual Property (IP)
Exclusivity Agreements
Chapter Review
Trade Fairs & B2B Networking (A2–B1)
20 Sayfa
Trade Fairs & B2B Networking (A2–B1)
20 SayfaThe Elevator Pitch
Attracting Visitors to the Booth
Qualifying a Lead
Exchanging Business Cards
Explaining the Product Live
Setting up a Meeting
Golden Phrases: Trade Fairs
Mini-Glossary: Exhibitions
Email: Pre-Fair Invitation
Email: Post-Fair Follow-up
Dialogue: Spontaneous Booth Chat
Template: Lead Capture Form
Template: Meeting Request
Role-Play: The Busy Booth
Mini-Quiz: Networking Etiquette
Common Mistake: 'What is your job?'
Common Mistake: 'Give me card'
Small Talk Topics
Closing the Booth Conversation
Chapter Review
Advanced Writing Pack (B2)
20 Sayfa
Advanced Writing Pack (B2)
20 SayfaAdvanced Email Structures
Writing with Persuasion
Softening Negative News
The Art of the Reminder
Requesting an Exception
Writing for Executives
Golden Phrases: Advanced Writing
Mini-Glossary: Writing Style
Template: Price Increase Justification
Template: Apology for Document Error
Template: New Market Entry Intro
Template: Claim Settlement Agreement
Template: Congratulatory Note
Role-Play: Rewriting a 'Clunky' Email
Mini-Quiz: Punctuation & Flow
Common Mistake: Over-formality
Common Mistake: Passive Voice
Using Bullet Points for Clarity
Closing with Action Items
Course Wrap-Up